Could Fox Go Liberal?

On Friday, Rupert Murdoch's son and heir apparent (and publisher of the NY Post), 33-year-old Lachlan Murdoch, abruptly resigned as deputy chief operating officer of News Corp, leaving his younger brother, James Murdoch, as the new heir apparent at News Corp. While this may seem like a rather trivial bit of business news to most Progressives, the long-term implications of this change at the premier Republican propaganda outlet could be quite significant. While Lachlan Murdoch is even more conservative than his father, James Murdoch is rumored to be a liberal.

The reasons for Lachlan's departure are mysterious although there are rumors of a falling out between father and son over business matters and of Lachlan's distaste for living in New York. In his resignation statement, Lachlan states that, "I look forward to returning home to Australia," which is curious because he was born in London and raised in the United States. He has worked extensively in his father's home country, is married to an Australian model and has a young son, but resignations to "spend more time with the family" are always suspect.

In a New York Times article from December of 2003, David A. Kirkpatrick contrasted the Brothers Murdoch:

As Lachlan rose through the company, James Murdoch was considered the dark horse. Where Lachlan is stout and athletic, James is more slender and cerebral, although in recent years he has taken up karate. James dropped out of Harvard to start his own, short-lived hip-hop record label, Rawkus Records, in New York. And, unlike his father or Lachlan, James is steadfastly liberal. He has supported Bill Clinton and Al Gore, whose daughter he befriended at Harvard. In the interview, the elder Mr. Murdoch suggested that their views have "converged over time" as James has learned more about the burden of taxes on business, but friends of James who are familiar with his political views strenuously dispute that assertion.

In the immediate future, no significant changes are predicted. Rupert Murdoch is only 74 years old and has clearly stated that he has no plans to retire. Lachlan Murdoch's departure solidifies the power of Peter Chernin, the 52-year-old president and CEO of News Corp. Concerns over James' business acumen and nepotistic heritage have largely been allayed by his success with News Corp.'s Asian satellite TV service and in his current role as head of British Sky Broadcasting. James is considered much too young and inexperienced to take over the company, although he is building his skills at BSkyB and will doubtlessly play a growing role at News Corp before taking over in 10 to 20 years.

While this provides little near-term hope for us on the left, the prospect of Fox News transitioning from a Republican yellow journalism machine into a Democratic propaganda outlet is enticing. Fox News Channel's ratings have been spiriling downward for some time, and the New York Post still loses money, despite Lachlan's success in increasing circulation by more than 40% since 2000. As more of the country awakens to the deceptions of the Right, perhaps the ascendancy of Progressive ideas would mean that the money would move from Conservative rhetoric to Progressive rhetoric. It would be ironic if a media empire that makes its money off exploitive entertainment while misdirecting class rage onto racism and homophobia would suddenly find gold in class rage directed at (gasp) class inequity.

Hannity, O'Reilly, Coulter and Ailes will undoubtedly be retired to their gated estates if/when James Murdoch becomes head of News Corp. But it would be fascinating to see them use their considerable rhetorical skills to propagate ideas that actually mattered.


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Great post (none / 0)

I saw that the Murdoch family only owns 30% of the company, and another insider, seemingly hostile, actually owns 18%, what if we all just went out and bought 50 shares each, lol.
by Jerome Armstrong on Sun Jul 31, 2005 at 06:51:17 PM EST

Buy Fox? (none / 0)

Someone over on DailyKos made a similar comment.

CNN lists News Corp as having a market capitalization of around $18B. Their 2004 Annual Report lists around $74B in assets. I'm not even close to a financial person, but it sounds like you'd need around $10B to get control of the company - assuming you could wrest control of it from all the major investors, deal with leap in stock price when news of a takeover attempt broke and thwart whatever Rupert would do to retain control of his empire.

$1K from 10 million netroots progressives? And it would be an investment, not a donation, so when all is said an done, you'd still have the money for retirement.

Oh, if Ted Turner could just get CNN back :+(


by ProgressiveChristian on Sun Jul 31, 2005 at 09:19:03 PM EST

No there is no such thing.... (none / 0)

Despite the changeup at the top the Fox News channel will never be progressive.  They are owned by the conservative newspaper the Weekly Standard and is owned by the archconservatives the Saud family.  And with King Faud's death, his brother is even more conservative than he is King Abdullah.
by mleflo2 on Mon Aug 01, 2005 at 01:06:36 PM EST


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